Lifetime Guarantee? Whose lifetime?

May 9th, 2007 by admin

The following reprint relates to an advertising offer often made by discount lasik centers (read more here).

 

Discount franchise centers have a poor financial history since they frequently go out of business by charging low prices for Lasik. So when you hear of a “lifetime guarantee”, I often wonder “whose life?” The doctor’s? The center’s? The patient’s? How good is an offer from a type of centers which historically go out of business quite frequently?

 

Also, why would a person need a lifetime guarantee? when Lasik is well done by a good surgeon on a good Lasik candidate, it is permanent. So, what is being guaranteed? Nothing is being offered.

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